Sportswear has developed to today, according to the scale of development and its brand maturity can be divided into retail sports brands and wholesale group sports brands, retail sports brands such as Adi, Nike, Li Ning, Anta, 361, Hongxing Erke, Peak, etc., wholesale group sports brands Such as danno (Danyu), Jianye, Batt, Parojie, etc., although they are sports brands, but retail and group sports brands have their own customer groups, retail sports brands because of different customer groups The products produced have different personality characteristics of different age groups. The group buying sports brand has no strong retail brand because of its scale and maturity. It can only be different from the customer group. The main group buying is mainly, it can be said that it is the rest of the retail brand. Market cake." According to the direction of market development, manufacturers will directly face consumers and provide products and services directly to consumers. In this way, if products and services are in place, each brand will maintain a relatively stable customer base.