Market outlook for sportswear

- Dec 04, 2019-

In textiles, the market for sportswear and casual wear has always been a leader in other products, and it is widely favored by consumers. Especially in recent years, products that emphasize functionality are well received, but only true experts understand. The meaning of functional sportswear, such as malti-layer, onino-skin, etc., consumers need to know the true wearing function, then the professional should provide the correct message. Since 1994, many companies have successfully developed a range of functional fabrics based on fiber properties, such as Tactal, Gore-Tex, Lycra, and Polortec fleece, each of which is market-owned. A place. It also allows fiber companies to understand that in the entire "fabric system", the end use is the fabric, not the fiber itself. This recognition, combined with a pyramid-shaped market distribution, will prompt manufacturers to actively develop new fibers toward the top goal.

The market target is clear, the higher the chance of success, the different points according to the appeal, distinguishing different categories, such as age, health, national conditions, fashion, gender, etc., taking the baby boom born after 1945 as an example, age About 50 years old, basically, they have the right to save and spend, affecting the mainstream of the market, but as the age grows, it can be learned by the second; the impact of the new and old markets is growing, and not Then Xiao Cao will follow....

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